Brand Alerts AI — Franchise Location Intelligence

Pipeline Active — 9 Sources Monitored

Where to open. Where not to. Before it's obvious.

Nine sources scraped daily. Every signal classified at the neighborhood level — East Nashville vs. The Gulch vs. Germantown, not just "Nashville." Delivered to the people signing the leases.

SIGNAL FEED — LIVE

INTELLIGENCE SUMMARY

Signals

Sources

Alerts

Satisfaction

Pain Point

Competitive

Unmet Demand

Market Trend

Get a Sample Market Brief Try Interactive Demo

Data Sources

1,922

Signals / Run

119

Alerts Generated

133

Intelligence Cards

// The Problem

Everyone is using the wrong data.

Operators make $500K+ location decisions on data that doesn't capture what consumers actually think.

// What they use

Foot traffic data

Tells you what already happened. Doesn't capture sentiment or unmet demand.

Census + demographics

Slow, backward-looking, blind to consumer preference.

Broker reports

Anecdotal, incomplete, two weeks late by the time they print.

Enterprise social listening

Catches brand-handle mentions. Misses location-tagged TikTok and corridor-level sentiment entirely.

// What we capture

Reddit complaints

Unmet demand, in their words. "There are no premium studios in Nashville."

TikTok geotagged content

Real-time sentiment from creators talking about your market — even when they don't tag the brand.

Indeed hiring surges

Expansion confirmed weeks before it gets announced.

LoopNet lease activity

Where space is opening. Who's moving. Which corridors are turning over.

The signals that predict market shifts already exist.
No one is putting them together.

// The Product

We don't give you dashboards. We give you decisions.

Every brief lands with a recommendation, not a data dump. This is what an actual section of a Weekly Market Brief looks like.

Recommendation

DO NOT enter The Gulch (cycling)

›Sentiment declining across SoulCycle (11/16 negative)
›Users actively switching to alternatives
›Demand shifting to Germantown

Consequence: A new entrant likely faces weak retention within 6 months.

Recommendation

OPEN premium studio in East Nashville

›Repeated unmet demand signals across Reddit + TikTok
›No premium competitor present
›Rising search demand + available real estate

Upside: First-mover advantage in an underserved corridor.

Same pipeline behind every recommendation. You get the answer. Not the analysis.

// How It Works

This is what consultants ship inside their engagements. Now it runs every week.

The pipeline runs autonomously on cron. You tell us what brand and market to watch. We do the rest — scraping, classifying, recommending.

Scrape

Automated crawlers pull signals from 9 non-traditional sources — TikTok, Reddit, Google Reviews, Yelp, Indeed job postings, ClassPass capacity, LoopNet leases, Google Trends, and Discord. Every complaint, praise, and competitive mention — captured.

Classify

GPT-4o-mini runs each signal through a six-category taxonomy: pain points, satisfaction, competitive shifts, unmet demand, expansion signals, and market trends. No human reads 600 Reddit posts. The model does.

Deliver

The Brief lands in your inbox with the recommendations on top, the supporting signals underneath, and source links to every quote. When something genuinely breaks mid-week — a closure, a competitive entry — we send a one-off Market Event email. Otherwise the cadence is predictable. You get the signal, not the alert fatigue.

// Data Sources

Non-traditional beats traditional.

Every expansion team uses foot traffic data. Almost none use Reddit complaint velocity or Indeed hiring surges. That's backwards.

📱

TikTok

Complaint videos, gym tours, brand mentions, viral sentiment

💬

3 scraping methods — PRAW, Google CSE, Arctic Shift archive

⭐

Google Reviews

Star ratings, review text, response patterns, velocity

📍

Yelp

Review trends, rating velocity, competitive positioning

💼

Indeed

Hiring surges, role types, expansion signals before press releases

🏋️

ClassPass

Capacity data, class fill rates, pricing shifts

🏢

LoopNet

Commercial leases by corridor — who's expanding, who's vacating

📈

Google Trends

Search interest over time, rising queries, demand signals

🎮

Discord

Community channels, insider sentiment, staff complaints

// Live Intelligence

Real alerts. Real data. Right now.

Generated from our Nashville premium fitness pipeline — running live since March 2026. Two markets, 15+ brands monitored.

Equinox Nashville

Premium brand entering most saturated fitness corridor in Tennessee

3.6 Anthem Row Avg

37K Sq Ft Planned

10+ Gulch Competitors

Orangetheory Nashville

Downtown location closed — heart-rate model fatigue across Reddit and TikTok

89 Repetition Complaints

-8% Sentiment Trend

25% Churn Signals

solidcore Nashville

Fortress position — 3 studios, highest satisfaction, expanding while others contract

4.7 Avg Rating

73% Satisfaction

+12% YoY Sentiment

SHED Group Fitness

100% satisfaction, zero complaints — fortress brand invisible to nationals

12 Signals

100% Positive

0 Pain Points

// Pricing

Replaces a $50K consulting engagement, not a software subscription.

The buyer already has a budget line for this work. We are faster, richer, and 90% cheaper than the consulting engagements we replace. Same work. Delivered on the cadence each buyer actually uses it.

// Buyer 01

Franchise Consultants

$3K/mo

White-label intelligence for active client engagements. Bundled into their fees. They never surface the tool — it makes them look smarter.

Monthly Market Brief (scoped to client + comp set)
White-label intelligence cards, refreshed weekly
Ad-hoc queries on any brand in-dataset
Market Event email when something breaks
Raw signal back-end access (consultant-only)

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// Buyer 02

Multi-Unit Operators

$3–5K/mo

5+ locations. Market monitoring for competitive set and expansion corridors. Recurring briefings — not a dashboard they have to staff.

Weekly Market Brief (full market)
Email alerts when velocity shifts
Quarterly strategy memo
On-request drill-down on any brand or corridor
Full-dataset CSV export available

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// Buyer 03

PE — Fitness Rollups

$10–15K/mo

Pre-acquisition market reads. Portfolio monitoring across markets. Highest willingness to pay. Stickiest once in.

Weekly Brief across full portfolio (multi-metro)
On-demand diligence briefs (1–2/mo, 1-week turnaround)
Quarterly portfolio review with founder
Custom alert thresholds per portfolio company
Full-dataset CSV export to your BI

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First market pilot: $3K covers your first 30 days at the Consultant tier. Run a full pipeline pass on your market, get the first Brief, decide if it's useful.